Earning money from e-commerce is one of the most prominent areas of profit via the Internet. Did you know that the volume of e-commerce sale...
Earning money from e-commerce is one of the most prominent
areas of profit via the Internet. Did you know that the volume of e-commerce
sales in the Middle East region alone amounted to 17 billion dollars in 2020
AD, and it may reach 27 billion US dollars in 2025 AD. As for globally, online
shopping sales amounted to $4.9 trillion in 2021 AD, and it is estimated that
it will increase by 50% to reach $7.4 trillion in 2025 AD, according to what
was stated by the international statistics portal “Statista”.
E-commerce is simply the process of selling products and
services over the Internet, which includes financial transactions and
electronic payment systems. Amazon Global Store was established.
Reasons to work in
e-commerce
E-commerce is fundamentally different from traditional
commerce, which relies on customers going themselves to stores and shops in
order to complete purchases and payments. But online shopping makes the
customer perform the same task in a few moments without moving from his place,
even if he wants to buy a good or service from another continent, with just a
few clicks.
Here lies the importance of e-commerce, as it allows
shoppers to complete purchases quickly and easily from anywhere around the
world, and the online shopping experience is more flexible and time-saving for
shoppers, especially with the availability of online stores around the clock.
Also, you do not need to rent a building or work space for
thousands of dollars to display your products, as e-commerce does not need that
and helps you to rationalize expenses and reduce the costs of construction,
operation and spread outside geographical borders, and these advantages you
will not find in traditional commerce.
Steps to profit from
e-commerce
One of the ways to profit from e-commerce is to establish a
distinctive and professional online store at the lowest costs and without the
need to understand programming languages, and through it you can expand the
target audience base outside the geographical range, and sell your products in a
smooth way that achieves your marketing goals, but this requires great effort
and a great way From experience and learning. So, what are the first steps to
success in e-commerce?
1. Planning and
feasibility study
Any project that starts without planning is doomed to
failure, as the successful project is based on a strong and solid foundation,
and this is achieved with new planning and a feasibility study, and at this
stage you search deeply for the necessary information to launch your business
online, and you think about how to profit and outperform your competitors, and
this requires a study Identify your competitors well, identify your strengths
and weaknesses, and develop a general and comprehensive vision for all stages
of the project.
2. Select a business
model for your business
One of the basics of success in e-commerce is understanding
the different business models, which can be categorized into four main
sections:
Business to
Consumer (B2C): In this model, buying and selling takes place between the
business and consumers.
Business to
Business (B2B): This model is based on conducting commercial transactions
between companies and each other.
Consumer-to-Consumer (C2C): This model is based on the buying and
selling process between consumers and each other.
From a consumer
to a company (C2B): As for this model, the consumer provides his services to a
company, unlike the first model.
In your second stop, you adopt the appropriate model for
your business and understand the target audience very accurately, and this
requires defining the services or products that you will sell and choosing an
appropriate and attractive name for the brand, in addition to the importance of
developing a vision, message and visual identity for your online store.
3. Determine your
budget and available resources
The budget is one of the most important factors affecting
the building of any business. Each store has its own budget, which is
determined according to its nature, the size of the services or products it
provides, and the advantages that are available in it. For a small store to
sell a specific type of clothing in the geographical area in which you live,
its cost is much lower than establishing a store to sell many products to
customers in different countries.
And don't forget to include the costs of the branding and
feasibility study in the budget, as well as the cost of proper hosting for your
store, domain name, maintenance costs, staff and other periodic expenses. It is
essential to identify the resources and assets that you have to invest in your
business.
4. Create your online
store
Now, you are about to launch your own online store. After
choosing the appropriate name for your business, you start establishing your
store by choosing the e-commerce website builder you prefer, and it is likely
that you will use the WordPress system that allows its users to add WooCommerce
for e-commerce and add Yoast SEO To improve the results of search engines SEO.
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